Kerensa Halterneck Maxi Dress - Pink Floral

Cut outs on a floral maxi are what stop it from reading as demure, and the Kerensa places them exactly where they will be noticed. The halter neckline ties, so the fit at the neck is set by hand. Below it the bodice is ruched, gathering the cloth rather than letting it hang flat, and cut out details break the line at intervals down the body. The waistband is shirred and elasticised, which is why there is no zip anywhere — the dress pulls on. Cotton keeps it breathable, the pink floral print runs the full length, and it is lined. A tie halter leaves the whole back open, so put nothing over it unless you are prepared to lose the effect. Hair up, a flat sandal, and one earring shape rather than a necklace. Cotton and a pull-on design together make this the summer dress you can get into quickly and stay in all day.